Skip to Navigation Skip to Content
  • Australia

400 Aussie Achievers

Closest to the average Australian, these young, educated, outer suburban families are working full time to pay off their expensive separate house.

Tabs Menu
Closest to the average Australian, these young, educated, outer suburban families are working full time to pay off their expensive separate house.

400 Aussie Achievers

Closest to the average Australian, these young, educated, outer suburban families are working full time to pay off their expensive separate house.

  • Population1.9m
  • % of Population10.0%
  • Household Income$106k

Walk With Me

How wide is the middle? As the quintessentially average community, Aussie Achievers show just how diverse and multifaceted ‘ordinary’ can be: leaders and followers, conservatives and progressives, bungee-jumpers and jumper-knitters, up-to-the-minute or out-of-the-loop, loud-mouthed or tight-lipped, over-the-top or under-the-radar—this is the heartland.

Whatever their personal situation, attitudes or goals, Aussie Achievers are busy, busy, busy. They want to own their own home with a backyard big enough for cricket with the kids (and then grandkids) so they’ll work hard to pay off the large mortgage—and eventually redo the kitchen.  

They don’t need anything too fancy, and special occasions should be just that. Dinner out on a birthday, a once-a-month catch-up with the old gang, a well-earned annual holiday, a brand new car once the kids have moved out, a comfortable retirement and a sense of pride in making and achieving realistic personal and family goals.

Covering the gamut of national life, Aussie Achievers are overall the closest to the national average on their values and segmentation.

Word Cloud

  • Word Cloud

Values Segment

  • Values Segment

Location Map

  • Location Map

Images

  • Images
  • Images
  • Images
  • Images
  • Images

Find out more about Helix Personas. Talk to us today.

Get Started

1800 633 813

Request a callback