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700 Battlers

Mostly Aussie-born, these struggling young families, single mums & retirees are focussed on making ends meet. Many are welfare dependent.

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700 Battlers

Mostly Aussie-born, these struggling young families, single mums & reitrees are focussed on making ends meet. Many are welfare dependent.

  • Population3.6m
  • % of Population18.6%
  • Household Income$70k

Walk With Me

Young single mums, struggling young families, retirees surviving on the pension … Battlers come in many ages and life-stages. So what defines this community? Low incomes and trying financial circumstances, mostly.

Not only is money tight for Battlers, unemployment is widespread. Keeping day-to-day costs down is a constant battle; trying to maintain some sense of security in this rapidly changing world a huge challenge. Is it any wonder they’re not waxing lyrical about the economy or the state of the nation?

The majority of Battlers were born in Australia and are proud of it. If it’s economically viable, they’ll buy Aussie-made products every time: from their car (Holden and Ford) to their beer (forget that high-faluting imported stuff!). In many respects, this sizeable group is reminiscent of the classic ‘little Aussie battler’.

Though Battlers are mainly found in non-capital cities such as Wagga Wagga and Rockhampton, and smaller country towns like Moe and Northam, just over 20% live on the fringes of capital cities. Dandenong (Melbourne), Auburn (Sydney) and Armadale (Perth) are typical Battler suburbs, and tend to be where the more multicultural elements of this community reside.

Make no mistake, Battlers are up against it — but life’s not always a struggle. Down-to-earth and quite domestic, Battlers forget their budgetary woes with simple pleasures like watching DVDs or playing video games at home; or escaping on the occasional camping trip. 

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