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100 Leading Lifestyles

High income families, typically own their own home in the inner suburbs.

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Leading Lifestyles

100 Leading Lifestyles

High income families, typically own their own home in the inner suburbs.

  • Population4.5m
  • % of Population23%
  • Household Income$123k

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Leading Lifestyles acknowledge their good lot in life, but make no apologies for it – they studied hard, worked hard, developed in-demand skills and professional networks, invested smartly, donated to personally important charities and helped out family members.

Their achievements are clearly visible to others, but this isn’t what drives them. Status and power are the means to the end: true independence and a life based on options not obligations.

When everything is on the table, preferences matter. The greatest affront is being told not asked. They know what they like and don’t like, that what they believe is right and what they don’t believe is wrong.  They would rather give $1000 (voluntarily and anonymously) to a hospital than pay a $500 hospital tax.

The world is an oyster, shucked at leisure. There’s no rush: they already presume there’s a perfectly smooth and lustrous pearl inside. 

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  • Cruiseship
  • Jetski
  • Pool
  • Sportscar
  • Wine Tasting

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