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100 Leading Lifestyles

102 Smart Money

Well educated, high income professionals, tech-savvy, typically married with children living inner suburbs.

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Well educated, high income professionals, tech-savvy, typically married with children living inner suburbs.

102 Smart Money

Well educated, high income professionals, tech-savvy, typically married with children living inner suburbs.

  • Population295K
  • % of Population1.5%
  • Household Income$149K

Walk With Me

Summary

Smart Money are leaders in their chosen fields, whether business, surgery, PR or finance. The most highly educated Leading Lifestyles, they have no qualms switching careers if they start to think they’ll make more, enjoy more and perform better doing something else—and if that means quitting a job and doing another Masters, so be it. They are exuberant, extroverted and generous, with social attitudes towards better education funding and the environment.

While certainly not embarrassed by their success and wealth, they are almost amused by the fact that they’re good at and enjoy something that ends up giving them all this money.

Walk with me

There’s a new bar down the road that our neighbours Ted and Peta have opened up called The Way, which I think makes it sound like a cult—but I suppose that’s the point. They had our friend Denise do the décor and she’s done a great job except for those godawful stools, have you seen them? Denise called them tiki but my wife Vera whispered tacky was more like it. Still, it’s a neat little bar and I’m sure they’ll do well with the all the younger people coming into the area. it’s good having a younger set coming in and livening up the place.

Our daughter Chloe has deferred the final year of her economics degree to do an internship with a street style website in New York. Of course I’d like it if she finished the degree, but she’s always been more interested in fashion and pop culture. So long as she’s happy, we’re happy. She’ll do well in New York, and it gives Vera and I an excuse to visit again. 

We’ve been working like crazy people the past month. Vera’s working to get her pet project, the Digital Arts Festival, off the ground and I’m in the final stages of putting a prospectus together for an IPO next February. It’s quite a neat little company, actually—you’d do well to get in early. 

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