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100 Leading Lifestyles

109 Progressive Thinkers

Older households, typically own their middle/inner suburb home, technology mainstream, well educated.

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Older households, typically own their middle/inner suburb home, technology mainstream, well educated.

109 Progressive Thinkers

Older households, typically own their middle/inner suburb home, technology mainstream, well educated.

  • Population609k
  • % of Population3.2%
  • Household Income$117k

Walk With Me

Summary

Mostly metropolitan, Progressive Thinkers are close compatriots in income and lifestyle to Worldly and Wise but are slightly younger and so have less home and savings values. Incomes cover a wide range, with big gaps between main earner and secondary earner. They are digitally connected and often self-employed or doing some paid work from home in industries such as engineering, construction and retail.

Walk with Me

Cecily’s having a sleepover tonight—lord help us. One Friday night, five 12-year-old girls. Diane and I thought we’d all walk down to the beach for a picnic dinner. The volleyball nets should still be up, so we’ll play a while and try to wear them out a little bit. Don’t think it’ll work but it’s worth a shot.

Thankfully our house is big enough that they can amuse themselves down one end and we shouldn’t be kept up by the giggling. I’ve got to get up early but don’t want to be one of those dads jumping out of bed and yelling to keep it down in there. Diane will pretend to be too involved in reading Gone Girl on her kindle to notice the noise. 

I’ve got a car dealership and I’m secretary of the local Chamber of Commerce. We’ve been lobbying council to redevelop the Short Rd car park. Doesn’t affect me as much, but I’m all for trying to help local business as much as possible. Thriving business means more employment, end of story. 

One of the members has a shoe store in the shopping centre down the road from my dealership and says he’s got in a brand of boots I like in stock. I’ve been trying to find them online but the shipping costs are outrageous. I’ll have to stop in after the meeting tomorrow and check them out. I feel better about getting the old Visa out in a local store anyway.    

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