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200 Metrotechs

Young, single, well educated, inner city professionals with high incomes, typically renting apartments. Cultured, connected, clued-in & cashed up.

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Young, single, well educated, inner city professionals with high incomes, typically renting apartments. Cultured, connected, clued-in & cashed up

200 Metrotechs

Young, single, well educated, inner city professionals with high incomes, typically renting apartments. Cultured, connected, clued-in & cashed up

  • Population2.5m
  • % of Population13.0%
  • Household Income$111k

Walk With Me

Young. Cultured. Connected. Clued in and cashed up. Introducing the Metrotechs.

Say goodbye to the myth of the entitled Gen Y hipster expecting everything to be handed to them on a silver platter: Metrotechs are hard-working and ambitious, and probably earn more money than you.

Their swanky rented apartments could be straight out of a premium beer commercial, while their action-packed social schedules are almost as demanding as their day jobs. No wonder Metrotechs take such good care of their health, exercising regularly and eating well — how else could they keep up the pace?

Sure, they plan to settle down, get hitched and buy their own place one of these days, but there’s plenty of time for that later. For now, they just want to enjoy the freedom that their upward mobility brings: the overseas travel, the fancy restaurants, the designer clothes, the techie toys… You could say they’re a marketer’s dream.

But there’s more to the Metrotechs than just a gilded, globe-trotting lifestyle. This community has a conscience. Genuinely concerned about global warming, human rights and education standards, they’re not afraid to speak their mind about issues they feel passionately about. And they don’t just talk the talk, they walk it: recycling as much as possible, taking public transport and seeking out holiday accommodation with bonafide environmental policies.

Unsurprisingly, Metrotechs don’t have much time to watch TV, but when they do, they steer clear of commercial channels, preferring the ABC and SBS.

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