Skip to Navigation Skip to Content
  • Australia

200 Metrotechs

201 Young and Platinum

Well educated, high income, inner city professionals, typically renting apartments and flats.

Tabs Menu

201 Young and Platinum

Well educated, high income, inner city professionals, typically renting apartments and flats.

  • Population99k
  • % of Population0.5%
  • Household Income$133k

Walk With Me

Summary

Young and Platinum tend to be at the older end of the Gen Y spectrum (25-34) and quite ethnically diverse, with quite a few married. While they probably don’t have kids just yet, the idea doesn’t horrify them. Highly educated, ambitious and very well paid, they work hard and let off steam through sport and socialising.

Walk with Me

I met my English husband Steve while working as an account manager at Ogilvy PR in London; we moved back to Melbourne (my home town) after the Financial Crisis. He’s a financial analyst, and got a job with a firm on Collins St – really close to my office, actually.

We got married last year. Afterwards, I used everyone’s iPhone footage from the day to make a wedding montage on my Mac — it’s a hoot! For our honeymoon, we went to Paris and Lyon — it was divine, but we both stacked on the kilos! French cuisine is the best. We’re addicted to good food and eating out, and try to go somewhere new each week. When I’ve got time, I love to whip up a home-cooked feast myself.

We’re saving for a home deposit right now but not to the exclusion of everything else: we still like to have fun. Marriage hasn’t slowed us down; we go out heaps. I like going to the movies a few times a month, especially if there’s a film festival on. Steve’s a Jackie Chan fanatic; I prefer films with something to say about life and the human condition. Foreign cinema does this really well — I can’t get enough of Michael Haneke.

Kids are on the horizon, but not till we travel a whole lot more. I’ve already been to Thailand, Hong Kong and the US, and next year we’re going to Berlin and Milan, which will be amazing. I can’t wait for the shopping! And the food…


Word Cloud

  • Word Cloud

Values Segment

  • Values Segment

Location Map

  • Location Map

Images

  • Images
  • Images
  • Images
  • Treadmill
  • Images

Find out more about Helix Personas. Talk to us today.

Get Started

1800 633 813

Request a callback