Helix Personas
210 - Academic Optimists
Academic Optimists are the youngest of the Metrotechs and the most culturally diverse. Highly optimistic, more than half are Asian-born students – mainly from China – living in shared households. You’ll find most renting an apartments in Sydney and Melbourne.
Brand Owners
- Turn your customer database into actionable Personas, understanding who and where your ideal customers are
- Optimise your marketing spend by using the most effective messaging and media channels to reach the right customer
- Grow your business by matching the right product with the right customer
- Maximise your data by using Helix Personas to connect disparate data sets
- Grow your customer base by finding new customers that ‘look like’ your best customers
- Make data driven decisions on product development
Media Agencies
- Understand the humans behind your client’s customer database
- Translate client data into actionable Personas rather than simple demographics
- Convert any Roy Morgan Single Source data into buyable audiences
- Optimise creative, messaging and media plans nationally or at a local area level
- Streamline audience buying across channels using Helix Personas as a common language
Media Owners
- Gain a deep understanding of who and where your audiences are
- Monetise your audience using a common language around human profiling
- Quantify the value of your audience for advertisers across all industry verticals
Deep consumer profiling
Simply apply the Helix Personas code to your customer database to immediately unlock deep insights using the only psychographic segmentation tool available.
Interactive Mapping
Use the catchment analysis tool to pinpoint optimal locations for local area merchandising and marketing where your customers and prospects are most receptive.
Industry level data
Analyse Personas in detail with thousands of data points covering media preferences, lifestyles, values, attitudes and interests as well as industry specific data sets across finance, automotive, telecommunications, retail, FMCG and more.
Accessible
Get to know your Personas via a dedicated web portal, personalised reports, ASTEROID or purchase specific reports at our online store.
Actionable
Helix Persona audiences are available to buy across all media activation channels via our extensive partner network, including programmatic, premium display and video, eDM, mobile, outdoor and letterbox advertising.
How does it work?
Append the Helix Personas code to your customer database
Discover your customer’s media preferences, lifestyles, values, attitudes, interests and locations
Engage your customers and prospects precisely with messages that resonate
Evaluate the ROI of your marketing activity
Success stories
Bank Australia drives growth with Helix Personas
Using Helix Personas to inform business strategy in a new and challenging market
Churches of Christ (COC) is one of the largest and most diverse not-for-profit organisations in Australia. Their key area of focus is Care Services, providing home and community care, retirement villages, residential aged care and integrated communities throughout Queensland and Victoria.
The challenge The community care system in Australia is
Get Started with Helix Personas
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