Helix Personas

306 - Fad-tastic

181k people. 0.7% of the nation.

Fad-tastic are amongst the youngest of the Aspirationals Community – three quarters are aged under 35. More than half were born in Australia, with the rest a diverse mix of those born in Europe, New Zealand, India and other parts of Asia. You’ll find most living in Brisbane, along with smaller clusters in Sydney and Melbourne.

Brand Owners

  • Turn your customer database into actionable Personas, understanding who and where your ideal customers are
  • Optimise your marketing spend by using the most effective messaging and media channels to reach the right customer
  • Grow your business by matching the right product with the right customer
  • Maximise your data by using Helix Personas to connect disparate data sets
  • Grow your customer base by finding new customers that ‘look like’ your best customers
  • Make data driven decisions on product development

Media Agencies

  • Understand the humans behind your client’s customer database
  • Translate client data into actionable Personas rather than simple demographics
  • Convert any Roy Morgan Single Source data into buyable audiences
  • Optimise creative, messaging and media plans nationally or at a local area level
  • Streamline audience buying across channels using Helix Personas as a common language

Media Owners

  • Gain a deep understanding of who and where your audiences are
  • Monetise your audience using a common language around human profiling
  • Quantify the value of your audience for advertisers across all industry verticals

Deep consumer profiling

Simply apply the Helix Personas code to your customer database to immediately unlock deep insights using the only psychographic segmentation tool available.

Interactive Mapping

Use the catchment analysis tool to pinpoint optimal locations for local area merchandising and marketing where your customers and prospects are most receptive.

Industry level data

Analyse Personas in detail with thousands of data points covering media preferences, lifestyles, values, attitudes and interests as well as industry specific data sets across finance, automotive, telecommunications, retail, FMCG and more.


Get to know your Personas via a dedicated web portal, personalised reports, ASTEROID or purchase specific reports at our online store.


Helix Persona audiences are available to buy across all media activation channels via our extensive partner network, including programmatic, premium display and video, eDM, mobile, outdoor and letterbox advertising.

How does it work?

Append the Helix Personas code to your customer database

Discover your customer’s media preferences, lifestyles, values, attitudes, interests and locations

Engage your customers and prospects precisely with messages that resonate

Evaluate the ROI of your marketing activity

Success stories

Get Started with Helix Personas

Talk to us today

Our Other Products

Roy Morgan Premium

Meet the future shapers

Live Audience Evaluation

Measure the success of digital content and campaigns

Live Audience Activation

Reach and engage your target audience across our vast media partner network

Live Audience Search

Quantify target audiences quickly and easily

Live Mapping

Identify hotspots of consumer demand

Live Search

Discover and quantify potential audiences in just a few clicks