Helix Personas uses deep psychographic insights, far beyond simple demographics, to segment customers into targetable groups. The tool incorporates values, beliefs and attitudes which are the best predictors of consumer behaviour, so you can reach your customer most effectively with messages that resonate.
Successful, independent and self-reliant, Leading Lifestyles work hard for their success. They are big spenders and enjoy sophisticated, cultured living to the max.
Dynamic and culturally diverse, Metrotechs are socially aware, hard-working and ambitious experience seekers who enjoy the best that city life has to offer.
Driven by dreams of a big future, Aspirationals are highly ambitious, status conscious and committed to creating a successful future for themselves and their family.
Hearth and Home represent the core of middle Australia, with life revolving around family and home, which they see as an expression of their achievements.
Modest but contented, Doing Fine value simple pleasures, making life simpler, earning respect, creating tangible improvements and meeting basic needs.
Struggling to make ends meet and feeling like they get a raw deal out of life, Fair Go face a raft of daunting challenges, given the limited opportunities available to them.