Browse Personas
Helix Personas uses deep psychographic insights, far beyond simple demographics, to segment customers into targetable groups. The tool incorporates values, beliefs and attitudes which are the best predictors of consumer behaviour, so you can reach your customer most effectively with messages that resonate.
100
Leading Lifestyles
Successful, independent and self-reliant, Leading Lifestyles work hard for their success. They are big spenders and enjoy sophisticated, cultured living to the max.
200
Metrotechs
Dynamic and culturally diverse, Metrotechs are socially aware, hard-working and ambitious experience seekers who enjoy the best that city life has to offer.
300
Aspirationals
Driven by dreams of a big future, Aspirationals are highly ambitious, status conscious and committed to creating a successful future for themselves and their family.
400
Hearth and Home
Hearth and Home represent the core of middle Australia, with life revolving around family and home, which they see as an expression of their achievements.
500
Doing Fine
Modest but contented, Doing Fine value simple pleasures, making life simpler, earning respect, creating tangible improvements and meeting basic needs.
600
Fair Go
Struggling to make ends meet and feeling like they get a raw deal out of life, Fair Go face a raft of daunting challenges, given the limited opportunities available to them.