Why Helix Personas Market Research

EFFECTIVE MARKET RESEARCH & SEGMENTATION

ANALYSE, RESEARCH & IDENTIFY YOUR TARGET CUSTOMERS WITH HELIX PERSONAS

With Helix Personas, you can differentiate your company from the competition to gain a unique and powerful ability to understand your customers in more depth than ever before. Our market research and segmentation data go beyond the basics to reach your best customers.

Not only can Helix Personas tell you demographic data about your customers for above-the-line marketing, but it also gives you an understanding of what your customers like to do, and their attitudes to issues. Are they socially aware and do their values align with your brand? Are they coffee drinkers at home or at a cafe? Do they like cooking for guests or take out from local restaurants? Do they like premium beer or wine? Are they active on social media, watching Netflix and Stan or do they prefer newspapers or radio?

Helix Personas can tell you exactly where to find more of the customers you want and what to tell them using the latest and most accurate market research and segmentation techniques available.

Call now and our market research experts will explain how to reach your target customers.

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It’s Easy to Get Started…

When we apply a Helix code to your customers, you gain instant access to a wealth of detailed insights and market segmentation of your customers. You’ll be able to see their key values, behaviours, attitudes, demographics and media consumption habits. This psychographic and behavioural data is a far better predictor of consumption than demographics alone.

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What you can do with this information:

  • Understand why certain customers are profitable to your business and why other aren’t
  • Identify those prospects who most resemble your “best” customers
  • Produce communications that resonate with your customers at a psychographic level
  • Reduce your marketing spend by only buying the right media for your target audience

Proudly independent, Roy Morgan’s reputation has stood the test of time. Our unfailingly accurate data and innovative technologies ensure that these are insights you can trust!

Apply a Helix code now for a fresh perspective into your customers, and benefit from insights you never expected — and didn’t know to ask for.