Why Helix Personas Market Segmentation

CONSUMER SEGMENTATION – FOR MORE EFFECTIVE MARKETING

ANALYZE YOUR CUSTOMER GROUPS WITH HELIX PERSONAS MARKET SEGMENTATION

With Helix Personas, businesses gain the unique and powerful ability to understand their customers in more depth than ever before. Our segmentation helps analyse consumers like never before – giving you real and useful insights into who your profitable customers are and how best to target them.

Helix Personas tells you the demographic data about your customers and using psychographic segmentation gives you an understanding of the activities and attitudes of your customers. Do they drink soft drinks or herbal teas? Do they like going away for the weekend or shopping at local retail stores? Do they like buying spirits that they’ve never heard of, or enjoying the footy on TV or at the game? Are they using social media, watch TV or prefer newspapers or radio?

Helix Personas can tell you exactly where to find more of the customers you want and what to tell them using the latest segmentation processes.

Call now and we’ll explain how to reach your segmented audience for the most effective marketing campaign.

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It’s Easy to Get Started…

When we apply a Helix code to your customers, you gain instant access to a wealth of detailed consumer segmentation insight; from their key values, behaviours, attitudes, demographics and media consumption habits. This psychographic and behavioural data is a far better predictor of consumption than demographics alone. For you, this means better consumer targeting and less wastage from your marketing spend.

What you can do with this information:

  • Understand why certain customers are profitable to your business and why other aren’t
  • Identify those prospects who most resemble your “best” customers
  • Produce communications that resonate with your customers at a psychographic level
  • Reduce your marketing spend by only buying the right media for your target audience

Proudly independent, Roy Morgan’s reputation has stood the test of time. Our unfailingly accurate data and innovative technologies ensure that these are insights you can trust!

Apply a Helix code now for a fresh perspective into your customers, and benefit from insights you never expected — and didn’t know to ask for.